Showing posts with label Myspace. Show all posts
Showing posts with label Myspace. Show all posts

Tuesday, December 14, 2021

Once Upon A Time, We Had A Future To Believe In - 2018

 


1970 Deja Vu Album by Crosby, Stills, Nash & Young - Click for larger image (https://jamesmcgillis.com)

Once Upon A Time, We Had A Future To Believe In

I found myself humming the 1970 song by David Crosby, “Almost Cut My Hair”. The first half of the song goes like this:

“Almost cut my hair
Happened just the other day
It’s getting’ kind of long
I could’ve said it was in my way
But I didn’t and I wonder why
I feel like letting my freak flag fly
And I feel like I owe it, to someone, yeah
Must be because I had the flu this Christmas
And I’m not feeling up to par
And increases my paranoia
Like looking in my mirror and seeing a police car…”

Before the conclusion, Crosby elects to go south and enjoy some “sunny southern weather”. Birth, death, birth, death. In a succession of previous lives, we have all experienced that endless cycle. We raped, murdered, made war... and occasionally, made love. How many times did we burn at the stake? If you are forced to decide, always take drowning over death by fire. Neither is quick, but the human body takes to cooling more easily than burning.

Times have changed. If we choose, we are now more conscious of life and our place within it. Even in this lifetime, we have seen so much and come so far. Do you remember when personal computers displayed words, but no pictures? I remember first reading in the glossy pages of Time Magazine about the world-wide-web, now known as the internet. It was largely a free offering until July 5, 1994, when Jeff Bezos founded the now ubiquitous Amazon.com. Many complained that Bezos had ruined the free nature of the internet by charging money for books. In the early days of Amazon, Bezos picked, packed and shipped physical books from his home garage. I say “physical books” because in recent years, half of all adult books sold arrived in digital format. In 2017, according to Time.com, Jeff Bezos became the wealthiest person in the world. If you are into making money, Bezos accomplished that feat in only twenty-three years.

Mosaic Browser 1.0, was later to become the Netscape Navigator of early internet fame - Click for larger image (https://jamesmcgillis.com)Also in 1994, the Mosaic Netscape Navigator 1.0 appeared in a beta version, free to all non-commercial users. Before that, some school systems, universities and other non-profit entities had created their own text-only internet browsers. In those early days of internet access, most websites were textual documents created with raw Hypertext Markup Language (HTML). With the advent of the Netscape Navigator browser, web masters quickly created both text and graphical versions of their websites.

Displaying graphics on the personal computers of the day was problematic. For most users, “broadband” was a fantasy. Computer displays were mostly converted TV monitors. The most common method of connection was via a dial-up telephone modulate/demodulate (modem) device. Older users will remember a series of squeaks and squawks that coincided with an internet connection attempt on a telephone modem.

America Online logo, later to become AOL, and still later to slip into internet obscurity - Click for larger image (https://jamesmcgillis.com)Also around that time, America Online (later AOL) offered dial-up services to anyone with a modem. For $19.99 each month, you could use a proprietary browser to access exclusive content provided by that company. For years, America Online attempted to be a complete alternative to the internet, providing news and information across a broad spectrum of interests. Soon, however, other internet providers, such as EarthLink undercut America Online, while bundling the Netscape Navigator for equal or less money.

By the late 1990s, a few of us who lived within a mile or two of a telephone switching office began to access the web via a “digital subscriber line”, or DSL. Unlike dial-up, DSL utilized a carrier frequency on a standard phone line. In addition, its newer style modem allowed simultaneous use of both voice and data on the same telephone line. As such, it was “always on” and ready for connection via Netscape. Years later, cable TV companies figured out how to carry both a television signal and data on the same line. Again, a specialized modem was required.

After Bill Gates of Microsoft failed to collude with Netscape to divide up the internet between them, he released Internet Explorer, which later failed - Click for larger image (https://jamesmcgillis.com)With the burgeoning success of Netscape, Bill Gates of Microsoft realized that personal computers might access more than his Microsoft Office software applications. After failing to collude with Netscape to divide up the internet browser business, Gates initiated one of the boldest and most underhanded takeover attempts in history. At Gates' direction, Microsoft cobbled together their own Internet Explorer (IE) browser. By 1995, Microsoft began including IE as a free addition to its Windows operating system. Simultaneously, Microsoft initiated a viral “whisper campaign”, claiming that anyone who had signed up for Netscape Navigator would soon be charged a fee by Netscape for the use of its browser. As IE ascended, Netscape tanked, becoming a marginal player, and later failing altogether.

An early version of the Google logo, before it began its inevitable slip into internet obscurity - Click for larger image (https://jamesmcgillis.com)Ironically, when Google released its now ubiquitous Chrome browser in 2008, its software core derived from Firefox, which in turn derived from the 1998 public release of the Netscape Navigator source code. Today, Chrome is a complete operating system rivaling Microsoft Windows. Ironically, Internet Explorer is now a discontinued product, surviving like a zombie in older Microsoft Windows computers. Google has since degenerated to the point where in 2015 it strayed into autonomously driving vehicles, including the Google Pop Car, a prototype railroad safety vehicle. Google is now seen largely as a service name, owned by Alphabet. This brings me around to my thesis, which is “Nothing is permanent. Like electronic devices and computer applications, we all are born and die, often within a brief time period”.

From the return of Steve Jobs to Apple, Inc. in 1997, through the Mac G4 Cube era and on to the last of its breed, a small form-factor slice one-tenth the size of the original in 2013 (background), the whole world appeared to get smaller - Click for larger image (http://jamesmcgillis.com)At last count, I own almost 200 internet Universal Resource Locator (URLs). After ten years of collecting, curating and publishing blog articles and websites, I ask myself if there will be enough time to write and publish them all. If I died tomorrow, or if the person who operates my internet servers died tomorrow, the deprecation of my online data would begin. Within a year or two, all the contracts would end and most all of my internet presence would disappear. All of my internet personas, including Moab Jim, Durango Jim, Taos Jim, Yuma Jim, Reno Jim, Marina Jim, Kauai Jim and Fiji Jim would reenter the public domain, destined for recycling.

As hard as it might be for a current day teenager to believe, until 2007 there was no iPhone or any other “smart phone”. Even in 2009, the iPhone 3G internet browser was slower than a dial-up modem circa 1994. Now, you can buy the “all new” Amazon Alexa personal home spy for $79.99. If you do, Alexa will sit quietly in your domicile and listen to your questions, comments and mad rants all day long. Already, you can buy supplies (ex. toilet paper) based on how often you have ordered in the past. “Oh”, I remarked recently, “The toilet paper arrived just before I had to utilize my corn cob collection”. How nice. I then imagined saying, As with the Christmas Tsunami of 2005 and the Fukushima Tsunami of 2011, will a new wave sweep clean the use of personal spying devices like Amazon's Alexa? - Click for larger image (http://jamesmcgillis.com)“Oh, it arrived two weeks after I died and every month thereafter, until my PayPal account was drained”. How many of your dearly departed friends or family remain as friends on Facebook or LinkedIn?

The clash of the titans in our world is not on a cinematic screen in a theater near you. The real clash is between Old Energy power mongers and us, the lovers of freedom. Over twenty years after the advent of the popular internet, Old Energy federal agencies continue to remove scientific data from every federal government website. In a blow to "net neutrality", the Federal Communications Commission (FCC) recently voted to allow corporate internet providers to throttle-down competitors’ websites. Old Energy politicians use computer analytics to gerrymander congressional seats for a permanent “conservative” majority.

Amazon's Jeff Bezos, pictured here in 1999, portrays Amazon as a New Energy company, when in fact it is an Old Energy juggernaut running roughshod over consumers, competitors and employees alike - Click for larger image (https://jamesmcgillis.com)In short, Old Energy uses computer power to find every loophole and rig every system they can. At any time, the United States federal government could declare a state of emergency and censor or cut public access to internet data, as Iran recently did. When the pressure on the current regime became too great, all internet access in Iran disappeared for approximately thirty minutes. Who is to say a similar outage could not happen anywhere?

For $52 billion, the Walt Disney Company will soon buy the majority of 21st Century Fox assets. I remember when they were “20th Century Fox”. As usual, press releases from both companies tell us that the transaction is "good for consumers". Prior to the 2016 presidential campaign, Comcast NBCUniversal promoted a New York Real Estate developer as a celebrity television star. In keeping with their “Universal” moniker, that failed land developer soon attained almost “universal” name recognition.

Another in a long line of now-forgotten shows premiered on the Fox TV network in September 1998 - (https://jamesmcgillis.com)The NBC television network broadcast that developer’s first twenty-five presidential campaign rallies live, uncut and uninterrupted by commercials. After helping to elect him as president, the same corporation realized that the man was attacking NBC and other mainstream media outlets as purveyors of “fake news”. Realizing that their own corporate power could erode or disappear, they quickly dedicated their MSNBC cable network and their NBC Saturday Night Live (SNL) television broadcast to un-electing the same man in 2020. In the name of Old Energy and profits, "Hollywood" had turned against the very man who they had shamelessly promoted during the campaign.

The changes in media and entertainment over the past two decades are too myriad to chronicle here. A few of the highlights not previously mention include the rise and fall of Google, the introduction of “fair and balanced news” on Fox Television and the rise of Netflix and Amazon as media and entertainment giants. As late as 2007, MySpace.com had eight-times as many users as Facebook. Does anyone remember Yahoo, which positioned itself as the “web portal” of choice for young people, entrepreneurs and sports fans? Now for some good news. In separate press releases, Netflix and Amazon announced plans to create over 100 feature-length movies each year, much of it streaming exclusively on their respective “web platforms”.

In 2007, MySpace had eight times as many users as the fledgling Facebook - Click for larger image (https://jamesmcgillis.com)While at home today, I checked the screen on my Samsung Galaxy 8 "smart" phone. When I touched the YouTube icon, it immediately connected to my 65", curved-screen Samsung “smart” TV. Somewhat enamored of seeing YouTube on the large screen, I watched a video of an old locomotive crash, staged for the movies around 1930. I went on to watch the 2011 tsunami hitting beach houses in Japan. To me, the scene looked similar to Malibu, or perhaps Montecito, California. When the waves hit, they splashed three or four times the height of the two-story houses. Then the video cut off, just before the houses disappeared into the rubble. “Is that real?” I asked.

Bus-wrap advertisements like this one of 'Nurse Jackie' soon gave way to full building wrap-ads, as envisioned by Ridley Scott for the original Blade Runner movie of 1982 - Click for larger image (https://jamesmcgillis.com)For the original Blade Runner movie in 1982, Ridley Scott (of Thelma & Louise fame) created print advertisements that supposedly covered entire buildings. His building wrap-ads were part of a future that no one expected to materialize. By 1993, Pepsi Co. deployed the first transit bus wrap. Soon thereafter, someone developed the full building wrap-ad.

Even today, we can discern the fakery from reality... most of the time. If we so choose, we are both conscious and free. As Pete Townsend wrote for the Who in their song, “Going Mobile”:

“I don’t care about pollution
I’m an air-conditioned gypsy
That’s my solution
Watch the police and the taxman miss me!
I’m mobile!”


By James McGillis at 03:42 PM | Personal Articles | Comments (0) | Link

Sunday, October 24, 2021

Yahoo, AOL & Hotmail Heading for the Dustbin of History - 2012

 


Is your AOL, Yahoo or Hotmail email account now a spam machine? - Click for larger image (http://jamesmcgillis.com)

Yahoo, AOL & Hotmail Heading for the Dustbin of History

In November 2007, I wrote about the shift in internet traffic away from Yahoo, Microsoft and AOL/Netscape. For its part, Microsoft would not end its takeover bidding for Yahoo until May 2008. By then, both companies had begun their inexorable slide from internet ubiquity and dominance. For its part, Netscape became obsolete and unsupported by AOL, its parent company since 1999. Now spun off, AOL continues to flounder.

Microsoft Internet Explorer 1.0 logo, ca. 1995 (http://jamesmcgillis.com)Beginning in 1995, Microsoft made history by giving away its Internet Explorer 1.0 (IE) browser. During its existence, Netscape received scant revenue from its users. Even so, dirty tricksters sent email chain letters warning that Netscape would soon dun every user $50. Almost immediately, Netscape’s market share dove, while Microsoft's rose just as quickly.

Yahoo! logo GIF (http://jamesmcgillis.com)Hotmail rode on one of the earliest internet email platforms. Still, it was better than Netscape’s and thus Microsoft’s 1997 purchase of Hotmail drew email users away from Netscape. Although spam emails were already a problem in the late 1990s, no one knew that spam would someday represent between fifty and ninety percent of all emails sent. Microsoft/Hotmail and Yahoo’s revamped Rocketmail left both giants with technically crude email platforms. As we learned with the MS DOS operating system, the original architecture often determines the limits of change within a program.

Netscape Communicator logo GIF, owned and obsoleted by AOL (http://jamesmcgillis.com)During the past fifteen years, first Netscape, then Microsoft and Yahoo took turns dominating internet search and internet email. By building on their market power, Microsoft at one time owned the largest share of both search and email. Today, none of our featured companies dominates either internet search or email. That honor went instead to a next generation internet start-up known as Google.

Not until 2006, did Twitter’s first Tweet chirp on the internet. In early 2007, when Twitter became a separate company, MySpace owned over eighty percent of the social media market. Although gaining fast, Facebook had yet to go beyond a ten percent market share. At MySpace, each user controlled the content on one HTML page. Whatever MySpace gained in simplicity, it lost in flexibility. After old-media dinosaur News Corp. purchased MySpace in 2005, they stifled change. After its 2011 spin off, MySpace users still control content on only a single webpage.

Original Facebook logo GIF (http://jamesmcgillis.com)With its later launch date, Facebook drew on technology similar to Microsoft's “active server pages”, or ASP. Each Facebook user’s home page displays a host of interactive elements. Facebook’s network effect and ubiquity make it all that some users have time for on the internet. Ironically, Facebook achieved what AOL first attempted, which was to encompass and dominate the internet experience of its many users.

What shall be the future of our internet giants, both old and new? Will the masses still follow the tweets and rants of celebrities and fools? Will we still “friend” each other on Facebook or “+” each other on Google+? Texting is here to stay, but it lacks email’s ability to persuade in a longer form. As long as people can write, they will want to ramble on in a textural format.

Plush Kokopelli says, "Email spam hurts children and other living things" - Click for larger image (http://jamesmcgillis.com)Spammers have hijacked every AOL or Yahoo email user that I know. Recently, my Hotmail address was hacked and used by spammers. Despite several attempts to reclaim my Hotmail address, Microsoft could not verify me. In that process, Microsoft lost one more internet email customer. For reasons similar to the rise of Facebook and Google, the old internet giants will slip further. The underlying architecture of AOL mail, Hotmail and Yahoo mail will sink further into a quicksand made of spam.

When you access your Yahoo mail or Hotmail, the content display relies heavily on Java script. The demise of AOL and Yahoo mail will come from their over-reliance on that Java script. If you have any doubt, access your Yahoo email via a slow modem. There you will see one element at a time dished to you by the email servers. Relying on executable commands, “robot.txt” or “bots” have learned to exploit vulnerabilities within script-based email systems.

MySpace Music Launch Team t-shirt logo 2008 - Click for larger image (http://jamesmcgillis.com)I do not blame every internet problem on the Russians, but every day half a dozen Russian websites crawl this blog, utilizing Java script-bots. With compact Java code, their bots seek out security gaps, including login locations and procedures. Once found, a high-speed computer might be employed to crack a login/password system. If the robot hackers can “crack” my website or your email password in five minutes or less, it is worth the time spent. Usually, you can retrieve your identity, but not before the indignity of spamming everyone in your online address book.

Each time AOL, Yahoo or Hotmail loses another email user to the spammers, they lose a customer forever. Whether Google will still be around one hundred years from now, I cannot say. Still, my Gmail user friends never have to offer apologies because their email addresses were hacked. As with Facebook’s advantage over MySpace, when Google designed Gmail for its 2004 introduction, it had the benefit of the learning curve. Although I cannot say how Google did it, their Gmail system seems impervious to script-based password hacks.

Google Small Gmail logo GIF (http://jamesmcgillis.com)When comment-spammer Good-Finance Blog invaded my website, I spent hours getting rid of nefarious phishing comments and links. Finally, I installed an “include file” at the very top of my website code. Through manual entry, my “top_inc” include-file now blocks a long list of spammers’ Internet Protocol (IP) addresses. Before gaining access to my website, comment spammers now receive a redirect to the FBI website.

While AOL, Hotmail/Live and Yahoo email users often receive more spam than legitimate email, Google has changed the rules for that game. At the top of their Gmail server code, Google installed their own version of a “top_inc” include-file. To be sure, some spam still gets through the Gmail system, but not for long. As quickly as Gmail’s many users report spam messages, Google denies access from the offending server. If the spammers deploy a wider range of IP addresses, Google can refuse email from a given country or region.

Original Small Google Logo, with drop-shadow effects - Click for larger image (http://jamesmcgillis.com)No company is perfect, Google included. Their lapses in user privacy policies are well known. If any company will still serve up email to its future clients, I bet it will be Google. AOL and Yahoo will remain niche players only for the near-term. Ultimately, hackers will end their former status as internet search and email giants. Recently, as Yahoo News gleefully reported, AOL announced that its once vaunted patent library is for sale to the highest bidder. A stance like that does not inspire confidence in the future of AOL.

 

 


By James McGillis at 09:34 PM | Technology | Comments (0) | Link

Friday, October 22, 2021

Key to Google Search Ranking is New and Unique Content - 2012

 


The 2007 Small Google Logo, with drop-shadow effects - Click for larger image (http://jamesmcgillis.com)

Key to Google Search Ranking is New and Unique Content

In September 2007, I bought the internet name JamesMcGillis.com and began writing this weblog. Since that time, I have posted over two hundred fifteen unique articles. My many subjects include Pre-Puebloan Indian cultures, a Congressional Medal of Honor recipient, LA County Fire Department Aerial Truck 8 and radioactive contamination at the Moab Pile. Each topic was one that I cared about, enjoyed researching and wished to share with the world.

"Inspire Consciousness" t-shirt from the 2007 Quantum Leap Celebration in Taos, New Mexico - Click for larger image (http://jamesmcgillis.com)When they use text only, blog articles tend to be pedantic and boring. To add unique content to my blog, I began publishing my own photographs. That way, I could tell my stories with both words and pictures. Hoping to catch the eye of readers both young and old, I targeted my content to a ninth grade reading level. Moreover, I continued to write and publish new and unique information. Now, with more than four years of internet experience, I can see the fruit of my labor. Following are a few examples.

In September 2007, I attended the Quantum Leap Celebration in Taos, New Mexico. There, 650 Shaumbra (meaning "those who inspire consciousness") arrived at Taos Station in an Old Energy train. Three days later, we pulled away in the new energy express. At the event, I purchased an “Inspire Consciousness” t-shirt. After taking a picture of my new energy t-shirt, I published it within an article about that event. If you Google “Inspire Consciousness” today and then click “Images”, my t-shirt has #1 Google search ranking.

Elton John Live at the Hollywood Bowl, September 7, 1973 - Photo courtesy Harvey Jordan - Click for larger image (http://jamesmcgillis.com)In November 2007, I wrote about new social networks, which were then taking the internet by storm. At the time, MySpace.com had eighty percent market share, compared to Facebook.com with just over ten percent. Since then, MySpace crashed under the weight of Rupert Murdoch’s ownership. As the epitome of old energy, Rupert could not relate to new media, let alone new energy. MySpace is now an internet afterthought while Facebook is valued at $100 billion. In my 2007 article, I displayed a small Google logo. If you Google “small Google logo” today and then click “Images”, my version has #1 Google search ranking.

In March 2008, I wrote about Elton John’s “lost concert”. On September 7, 1973, Elton had played the Hollywood Bowl, yet at that time there were no pictures or video of the concert on the internet. How could the media overlook such a seminal night, I wondered. Later, legendary rock & roll photographer Harvey Jordan sent me an image of Elton at the piano that night. With Harvey’s permission, I inserted his picture into my original article. In November 2008, I wrote about my souvenir Elton John Hollywood Bowl t-shirt. If you Google “Elton 1973”, “Elton Hollywood Bowl” or “Elton John t-shirt” today, and then click “Images”, Harvey Jordan’s photo, my article and my t-shirt each has its respective #1 Google search ranking. If you purchase an Elton John 9/7/73 t-shirt, Moab Jim will donate $10 to the Elton John Aids Foundation.

Image of the U.S. Presidential Seal affixed to the crypt of President Ronald Reagan, at the Ronald Reagan Library in Simi Valley, California - Click for larger image (http://jamesmcgillis.com)In November 2010, I initiated two live webcams in Simi Valley, California, as shone on the website Simicam.com. In December 2011, I wrote about the Ronald Reagan Presidential Library, also in Simi Valley. After visiting the library, I published several outdoor images in my article about Ronald Reagan. Today, if you Google Costantino Proietto (1910 – 1979), you will find my articles about the artist. At the time, there was scant information on the internet about the artist. After publishing an image of my own C.Proietto masterpiece, friends, family and collectors of C.Proietto’s work came forward. With the help of others, I have now published many previously unknown images of the artist’s work. If you Google “Costantino Proietto” or “C.Proietto” today and then click “Images”, my images of his work have #1 Google search ranking.

Amalfi Coast scene, painted by 20th century master, Costantino Proietto (1900-197?) - Click for larger image (http://jamesmcgillis.com)So what does all of this mean? Google, and to a lesser extent, Microsoft’s Bing search engine will reward new and unique content on the internet. So much content has disappeared from the internet in recent years that my “small Google logo” is the oldest extant copy. The key to success on the internet is to add new information without deleting the old. If you do so, Google will raise the search ranking of all related content.

If you plan to write for the internet, rather than using a pay-for-play blog company, consider creating your own blog. By hosting Google AdSense ads on your blog, you can monetize your efforts. When the late Andy Rooney retired from the CBS Television show 60 Minutes, he had broadcast 1097 episodes of his “TV blog”. In order to catch up with Andy Rooney's output, I have 880 articles yet to write. I call that number my stretch goal. Why would anyone create content for Mark Zuckerberg at Facebook to monetize when you can take home the cash yourself? Any ninth-grader reading this article knows the answer to that question.


By James McGillis at 12:22 PM | Technology | Comments (0) | Link

Thursday, November 14, 2019

Are You LinkedIn to The New OpenSocial Network?


Small Google Logo 

Are You LinkedIn to The New OpenSocial Network? 

At one time, "social networking" in America meant joining a service club, church group or bowling league.  With the advent of the internet, all that has changed.  Now we have something called a "social network service" to help us make the connections that all humans seem to need.  Rather than grouping ourselves together in a physical space, we now meet on the internet to exchange personal or business information with other like-minded people.

By 2005, one social networking service MySpace, was reportedly getting more page views than Google, with Facebook, a competitor, rapidly growing in size.  In 2007, Facebook began allowing externally-developed, proprietary add-on applications, some of which enabled the graphing of a user's own social network.

Market Share of US Internet Visits to Top 4 Social Networking Sites

February 2007 - Source: Hitwise

Rank Name Domain Mkt. Share
1 MySpace www.myspace.com 80.74%
2 Facebook www.facebook.com 10.32%
3 Bebo www.bebo.com 1.18%
4 BlackPlanet www.blackplanet.com 0.88%

According to Wikipedia, a social network service "focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software".

Small Facebook Logo - Click for larger image (http://jamesmcgillis.com)"Software" is the key word in the previous paragraph.  Facebook adding one million users per week, it now has between 50 million and 75 million members, depending on whose statistics you wish to believe.  (MySpace, owned by Fox Interactive Media) boasts over 100 million members.  Numbers of that magnitude have attracted heavyweight software giants, Google and Microsoft.  Recently, Microsoft won out over Google for the opportunity to invest in Facebook, which quickly raised Facebook's valuation to $13 billion.  Not one to suffer after a defeat, Google bounced back quickly, entering into a software development agreement with MySpace.

The agreement between Google and MySpace is revolutionary, in that it creates an "OpenSocial" standard for add-on applications that can be used on MySpace, and other social network sites as well.  In one quick action, Google created the new de facto standard for social networking applications.  It is a move so bold that one day we might look back and say, "That was the day that Google trumped Microsoft, once and for all".  The difference is that Google's new OpenSocial software standard was quickly adopted by other powerful social networking sites, such as Bebo.com, Hi5 Networks, Ning.com, Friendster.com (defunct - 2018), Salesforce.com and LinkedIn.com.  If other business networking sites, such as Ziggs (defunct - 2018), ryze (defunct - 2018), Doostang (2018 - a resume phishing site - avoid at all costs), XING (2018 - Jobs, News, Events, Companies) Plaxo (2018 - "The Plaxo service is no longer available.") follow suit, OpenSocial (defunct - 2015) might be unstoppable.

While most of the hype in social networking has gone to the "Social" aspects of the top sites, the real money might just be in the "Business" aspects of such networking sites as LinkedIn.  For example, LinkedIn has approximately 15 million users (2018 - 467 million users), putting it somewhere in the top five social networking sites, when viewed by number of users.  The main purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a LinkedIn user or not) to become a connection.  Rather than looking at what your friends did last Saturday night, as you might on MySpace, users of LinkedIn are more likely looking for the new business opportunities that an extended business network offers.Small LinkedIn Logo - Click for larger image (http://jamesmcgillis.com)

There was a time when we all guarded our business contacts jealously.  If we exposed our best customers, clients or associates to each other, the predominant thought was that we might cut ourselves out of the communications loop, and thus lose business.  That theory implies that we live in an exclusionary universe and will be punished if we openly include or share with others.  Since the Quantum Leap, in late September 2007, that theory has gone by the wayside. 

If one takes the Microsoft or Yahoo business model as the "Old Energy" way of doing business, we will all continue to hide our contacts the same way Microsoft hides its source code from developers.  If Google's business model represents the "New Energy" way of doing business, we will judiciously share our contacts with trusted partners, just as OpenSocial code will be shared across a mega-network of social networking sites.

In the pre-internet days of 1984, Stewart Brand of Whole Earth Catalog fame said, "Information wants to be free."  With the changes we have seen in only the past few weeks, there is a much better chance that it will be.

Author's Note: 2012-01-04 Google + = the new frontier?

Author's Note: 2021-02-19... No, Google+ turned out to be worthless.

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By James McGillis at 04:33 PM | Current Events | Comments (0) | Link